Front and back end development, distribution & content analytics solutions for AR, VR, BroadcastAR, XR Caves, Live Streaming and more.
Our AR development services extend to cover any creative solution. From Snap lenses to WebAR for retail, we’re equipped to develop for any Augmented Reality project.
Designing immersive projects for headset distribution requires a deep understanding of the Virtual Reality experience, and our team has been speaking this language for the past decade. We build apps that can be distributed across platforms, or for specific installation experiences where quality and render power is what matters most.
Our dynamic Content Management System provides secure, encrypted connections to the data that our client apps access without requiring a huge download from the user. We built our application architecture with a dynamic hub and spoke concept, permitting assets (like 3D props, menus, and environments) to be updated on the CMS without a new release of the client, and allowing large assets (like HD videos or detailed models) to stream without exceeding App Store storage limitations. The XRMG CMS also integrates a realtime database which gives apps the ability to monitor dynamic data like leaderboards, biometrics or instrument sensors with live updates.
All of this tech isn’t created to simply make pretty pictures; the brands we work with have specific KPIs that will determine how successful their immersive project was, and how it will be adjusted in future iterations. In addition to a common set of analytics reports available for every app regarding CMS usage (type of device, number of sessions, length of sessions, country of origin) , custom metrics can be built for each app that are uniquely relevant (eg: measuring how long a user spends in a certain area or if their gaze lines up with certain key objects).